Ashley founded a2e in 2009 with a vision to create impactful experiences that transform business culture. With a passion for generating ideas and collaborating with talented teams, she has guided a2e to become a trusted partner for delivering extraordinary events, branded materials, and custom promotions. Under her leadership, a2e has helped clients elevate their brands, products, and services in order to leave a lasting impression.

Michelle brings over 30 years of industry expertise in event production, project management, and corporate incentive programs across national and international stages. Known for her ability to streamline processes and deliver exceptional results, she has directed hundreds of corporate events, including the 2002 Winter Olympics, Super Bowl XL, and the MLB All-Star Game. Michelle’s passion for creating unforgettable experiences inspires both clients and her team.

Tracy brings 20+ years of hospitality sector experience to the table, with an emphasis on business development, strategic account management, entertainment procurement, event operations, and team leadership. Her mission when working with clients is to achieve company goals, provide excellent customer service, and create successful guest experiences. Some of Tracy’s top clients include brands such as Marriott, American Skiing Company, Deer Valley Lodging, Montage International and DeJoria.