Facebook Elections Program at Republican National Convention 2016




July 2016

With the intensity of the last elections running high, Facebook needed a trusted partner to pull together their presence at the Republican National Convention and showcase how Facebook Live could assist members of media on the ground at each presidential debate. To make this happen, a2e created an activation and build-out that informed journalists and reporters of what the conversation around the election looked like on Facebook, while also building trust and marketing the platform’s newest features. Managing the project and building custom interactive data touch screen walls in just one week was a beast of a job, but the satisfied looks on the media’s faces as they finished their FB Live debate coverage in the custom studio and received FB branded elections swag is why we do what we do.