Facebook Elections Program at Democratic National Convention 2016




July 2016

Facebook came to a2e with an ask to create a fun and functional learning space for journalists, policymakers and convention-goers at the Democratic National Convention 2016. In an effort to bridge the gap of political tensions and Facebook’s platform, a2e created and coordinated the build-out of a multi-purpose space built for meetings, daily live streaming viewing parties and happy hours. The space was relevant, useful and was even featured in a popular live studio newsroom that highlighted the space’s official arena live streams, Facebook conversion data and trending posts on a custom-built monitor. But, the space was well balanced and also included a fun, custom mini Oval Office photo booth, making this space versatile, useful and nailing the client’s goals for their activation.